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Houston gradually annexed Memorial between the 1950s and 1980s. Rapid growth of the Houston metropolitan area in the 1960s led to the development of a number of subdivisions in the Memorial area, including Nottingham Forest, Westchester, and Fonn Villas. The Memorial Bend subdivision, first developed in 1955, is particularly notable for its large collection of mid-century modern houses. This development was accompanied by the reconstruction of U.S. Route 90 into Interstate 10. Retail development paralleled residential growth; Memorial City Mall was established in 1962, followed by Town & Country Village in 1965. A rich variety of residential architectural styles, particularly mid-century modern, can be found in the affluent forested neighborhoods of Memorial along Buffalo Bayou. The area is also home to a number of major office and retail developments, including Memorial City, Town & Country Village, and CityCentre. A large portion of the Energy Corridor, a large business district heavily populated by energy-related firms, overlaps west Memorial along Eldridge Parkway and the Katy Freeway. Memorial takes its name from Memorial Drive, an east–west arterial road which bisects the area.
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